ZBA, Inc. Re-States CCD Benefits In Tough Economic Times
Hillsborough, New Jersey – June 12, 2009 – ZBA, Inc. (Hillsborough, NJ). IT budgets and capital expenditures continue to shrink as subprime mortgage surprises and corrections are still emerging and driving the ongoing tightening of credit. This is occurring in the face of falling consumer confidence, the rising cost of energy and food, and softening employment. Some pundits predict that the economy could be heading for the worst times since the 1930’s.
Based in part on the fact that their CCD scanners come with a 5 year warranty on electronic parts and casing, during a recent discussion with a major retailer, ZBA executives emphasized the inherent benefits of the right CCD scanner in delivering value to them in the face of this financial challenge. Not long ago, ZBA strengthened this warranty in a special offer to customers. ZBA product failure data was so scarce that they hoped to identify as many defective units as possible, regardless of age, for the purpose of analyzing and designing even better next generation products.
“We offered extended warranties well beyond 5 yrs. and couldn’t find any customers to return defective unitsâ€Â, states Thomas Bisconti, Vice President Sales and Marketing. “We even offered customers a special $10.00 per unit rebate if they returned defective products and still had no takers.†This type of reliability truly underscores the ZBA advantage in total cost of ownership (TCO).
Even ZBA’s economy line of barcode scanners is included in this unusual offer. Our unit pricing is one of the very best offered in the industry and the scanner reliability has long been known to outperform other low cost CCD scanners. Hence, the combination of competitive purchase prices and unprecedented reliability for these economical products makes the ZBA TCO for Economy CCD scanners the very best.
Similarly, the ZBA ZB8150 Long Range CCD scanner is exactly what the industry needs to combat these tough economic times. With the same documented reliability history coupled with performance spec’s such as read range and high density reading consistent with POS laser scanners, the unit pricing for the ZB8150 represents a 12-15% cost saving that interests resellers and end users alike. The ZB8150 offers the same ease of use, pistol/gun styling, and use in a flexible handsfree stand as laser scanners. Coupled with a bright aiming, non hazardous LED light source rather than a laser, this product can contribute significant value to our customers’ applications.
Summarizes Bisconti, “Customers that need to reduce budgets and still continue to facilitate expansion or replacement of older barcode scanning equipment, MUST consider our ZBA CCD scanner offerings more now than ever before.†With a superior TCO, these products are even MORE ATTRACTIVE in these tough economic times.
About ZBA, Inc. ZBA, Inc. is a long established and recognized leader in Auto ID, Wireless Data Communication, Secure Optically Variable Devices (OVDs), and related OEM Engineering Services.
Our high-performance barcode and data collection product include a complete line of readers and ruggedized, handheld portable terminals. ZBA’s Bluetooth wireless products (www.bluetoothmodules.net) range from OEM modules to plug-n-play adapters. Our OVDs (www.secureovd.com) complement and are typically integrated with other more conventional measures which in combination deliver unsurpassed protection for our customers’ security sensitive applications.
ZBA supports multiple industries throughout the retail supply chain and distribution channel as well as manufacturing, government, healthcare, banking and finance sectors. Customers in over one hundred countries rely on ZBA which is headquartered in Hillsborough, New Jersey where primary engineering and marketing are also located.
For additional information concerning ZBA products and services, please send an email to sales@zbausa.com, visit www.zbausa.com or call toll-free: 1-866-GoToZBA (468-6922).
Based in part on the fact that their CCD scanners come with a 5 year warranty on electronic parts and casing, during a recent discussion with a major retailer, ZBA executives emphasized the inherent benefits of the right CCD scanner in delivering value to them in the face of this financial challenge. Not long ago, ZBA strengthened this warranty in a special offer to customers. ZBA product failure data was so scarce that they hoped to identify as many defective units as possible, regardless of age, for the purpose of analyzing and designing even better next generation products.
“We offered extended warranties well beyond 5 yrs. and couldn’t find any customers to return defective unitsâ€Â, states Thomas Bisconti, Vice President Sales and Marketing. “We even offered customers a special $10.00 per unit rebate if they returned defective products and still had no takers.†This type of reliability truly underscores the ZBA advantage in total cost of ownership (TCO).
Even ZBA’s economy line of barcode scanners is included in this unusual offer. Our unit pricing is one of the very best offered in the industry and the scanner reliability has long been known to outperform other low cost CCD scanners. Hence, the combination of competitive purchase prices and unprecedented reliability for these economical products makes the ZBA TCO for Economy CCD scanners the very best.
Similarly, the ZBA ZB8150 Long Range CCD scanner is exactly what the industry needs to combat these tough economic times. With the same documented reliability history coupled with performance spec’s such as read range and high density reading consistent with POS laser scanners, the unit pricing for the ZB8150 represents a 12-15% cost saving that interests resellers and end users alike. The ZB8150 offers the same ease of use, pistol/gun styling, and use in a flexible handsfree stand as laser scanners. Coupled with a bright aiming, non hazardous LED light source rather than a laser, this product can contribute significant value to our customers’ applications.
Summarizes Bisconti, “Customers that need to reduce budgets and still continue to facilitate expansion or replacement of older barcode scanning equipment, MUST consider our ZBA CCD scanner offerings more now than ever before.†With a superior TCO, these products are even MORE ATTRACTIVE in these tough economic times.
About ZBA, Inc. ZBA, Inc. is a long established and recognized leader in Auto ID, Wireless Data Communication, Secure Optically Variable Devices (OVDs), and related OEM Engineering Services.
Our high-performance barcode and data collection product include a complete line of readers and ruggedized, handheld portable terminals. ZBA’s Bluetooth wireless products (www.bluetoothmodules.net) range from OEM modules to plug-n-play adapters. Our OVDs (www.secureovd.com) complement and are typically integrated with other more conventional measures which in combination deliver unsurpassed protection for our customers’ security sensitive applications.
ZBA supports multiple industries throughout the retail supply chain and distribution channel as well as manufacturing, government, healthcare, banking and finance sectors. Customers in over one hundred countries rely on ZBA which is headquartered in Hillsborough, New Jersey where primary engineering and marketing are also located.
For additional information concerning ZBA products and services, please send an email to sales@zbausa.com, visit www.zbausa.com or call toll-free: 1-866-GoToZBA (468-6922).