ZBA, Inc. Expands Proximity Marketing Capabilities with The Bluetooth Media System
Hillsborough, New Jersey – August 10, 2009 – ZBA, Inc. (Hillsborough, NJ) has announced expanding features for their Bluetooth Media System (BTMS). The system is designed to attract new customers by connecting to their Bluetooth phone, PDA or laptop.
The BTMS can be programmed to download images, audio and text files directly to any Bluetooth device with FTP or OBEX capability The Media System can transmit various files to any Bluetooth enabled device that is within the devices “Hot Spotâ€Â. “We wanted to attract customers with Green advertising (no paper to print), send audio clips, coupons, special offers, new product announcements and contest instructions to new potential customers, states Thomas Bisconti, ZBA V.P. of Sales and Marketing. The device is programmable so the content may change at any interval that is required to achieve the advertising objectives.
The features continue to expand, adds Victor Zazzu, ZBA V.P. of Engineering. Our BTMS can transmit Ads directly to Bluetooth enabled phones, PDAs, or laptops -- Send images, movies, audio, files, & text messages over the BT link – Permission based so the receiving party may choose to decline the information -- ZERO cost to transmit and/or receive data -- recipients phone number is not required -- connect with up to 28 BT devices simultaneously -- constantly searching for new BT pairings so that as soon as one transmission is completed the Media Center searches for a fresh connection.
“We absolutely designed with the goal of having a Customer Friendly productâ€Â, adds Bisconti. The system can configure the Bluetooth equipment to: a. Control the delivery of the advertising content to the viewer of the advertisement. b. Control the number of times an advertisement is sent c. Control the interval between transmissions if the same advertisement is sent to the same receiving device d. Control time interval between sending different advertisements to the same device. e. Keeps a log of BT addresses that accept and reject a specific advertisement.
The BTMS now has Powerful Statistical Tools and provides an interface that can be used to retrieve statistical information on the performance of the system.
“You can advertise your business and take it to a new level at a fraction of the cost of traditional advertisingâ€Â, notes Bisconti. Studies show that a high percentage of potential customers are carrying cell phones that are Bluetooth enabled. Our Bluetooth Media System operates like a devoted employee searching out potential customers and simply inquiring with whatever initial message you choose to program. This technique gets you maximum customer exposure for a minimum cost. “In store marketing – reaching customers already in your store with new promotions is a huge opportunityâ€Â, adds Bisconti.
Kiosk manufacturers, in conjunction with their advertising partners, have engaged with our Media System to be able to reach large numbers of potential customers at virtually the same time. Our BTMS offers a 4 head design allowing for 28 simultaneous connections.
About ZBA, Inc.
ZBA, Inc. is a long established and recognized leader in Auto ID, Wireless Data Communication, Secure Optically Variable Devices (OVDs), and related OEM Engineering Services.
Our high-performance barcode and data collection product include a complete line of readers and ruggedized, handheld portable terminals. ZBA’s Bluetooth wireless products (www.bluetoothmodules.net) range from OEM modules to plug-n-play adapters. Our OVDs (www.secureovd.com) complement and are typically integrated with other more conventional measures which in combination deliver unsurpassed protection for our customers’ security sensitive applications.
ZBA supports multiple industries throughout the retail supply chain and distribution channel as well as manufacturing, government, healthcare, banking and finance sectors. Customers in over one hundred countries rely on ZBA which is headquartered in Hillsborough, New Jersey where primary engineering and marketing are also located.
For additional information concerning ZBA products and services, please send an email to sales@zbausa.com, visit www.zbausa.com or call toll-free: 1-866-GoToZBA (468-6922).
The BTMS can be programmed to download images, audio and text files directly to any Bluetooth device with FTP or OBEX capability The Media System can transmit various files to any Bluetooth enabled device that is within the devices “Hot Spotâ€Â. “We wanted to attract customers with Green advertising (no paper to print), send audio clips, coupons, special offers, new product announcements and contest instructions to new potential customers, states Thomas Bisconti, ZBA V.P. of Sales and Marketing. The device is programmable so the content may change at any interval that is required to achieve the advertising objectives.
The features continue to expand, adds Victor Zazzu, ZBA V.P. of Engineering. Our BTMS can transmit Ads directly to Bluetooth enabled phones, PDAs, or laptops -- Send images, movies, audio, files, & text messages over the BT link – Permission based so the receiving party may choose to decline the information -- ZERO cost to transmit and/or receive data -- recipients phone number is not required -- connect with up to 28 BT devices simultaneously -- constantly searching for new BT pairings so that as soon as one transmission is completed the Media Center searches for a fresh connection.
“We absolutely designed with the goal of having a Customer Friendly productâ€Â, adds Bisconti. The system can configure the Bluetooth equipment to: a. Control the delivery of the advertising content to the viewer of the advertisement. b. Control the number of times an advertisement is sent c. Control the interval between transmissions if the same advertisement is sent to the same receiving device d. Control time interval between sending different advertisements to the same device. e. Keeps a log of BT addresses that accept and reject a specific advertisement.
The BTMS now has Powerful Statistical Tools and provides an interface that can be used to retrieve statistical information on the performance of the system.
“You can advertise your business and take it to a new level at a fraction of the cost of traditional advertisingâ€Â, notes Bisconti. Studies show that a high percentage of potential customers are carrying cell phones that are Bluetooth enabled. Our Bluetooth Media System operates like a devoted employee searching out potential customers and simply inquiring with whatever initial message you choose to program. This technique gets you maximum customer exposure for a minimum cost. “In store marketing – reaching customers already in your store with new promotions is a huge opportunityâ€Â, adds Bisconti.
Kiosk manufacturers, in conjunction with their advertising partners, have engaged with our Media System to be able to reach large numbers of potential customers at virtually the same time. Our BTMS offers a 4 head design allowing for 28 simultaneous connections.
About ZBA, Inc.
ZBA, Inc. is a long established and recognized leader in Auto ID, Wireless Data Communication, Secure Optically Variable Devices (OVDs), and related OEM Engineering Services.
Our high-performance barcode and data collection product include a complete line of readers and ruggedized, handheld portable terminals. ZBA’s Bluetooth wireless products (www.bluetoothmodules.net) range from OEM modules to plug-n-play adapters. Our OVDs (www.secureovd.com) complement and are typically integrated with other more conventional measures which in combination deliver unsurpassed protection for our customers’ security sensitive applications.
ZBA supports multiple industries throughout the retail supply chain and distribution channel as well as manufacturing, government, healthcare, banking and finance sectors. Customers in over one hundred countries rely on ZBA which is headquartered in Hillsborough, New Jersey where primary engineering and marketing are also located.
For additional information concerning ZBA products and services, please send an email to sales@zbausa.com, visit www.zbausa.com or call toll-free: 1-866-GoToZBA (468-6922).