ZBA, Inc. Bluetooth Media System Expands Features and Market Appeal
Hillsborough, New Jersey – November 30, 2009 - ZBA, Inc. (Hillsborough, NJ) announced today they have tested and qualified expanded features for their Bluetooth Media System (BTMS) which will expand usage and value for present and future customers. “We continue to more easily access Bluetooth enabled phones and PDA’s and field data is showing advertising reach to enabled devices is growingâ€Â, beams Thomas Bisconti, ZBA Vice President of Sales and Marketing.
“Advertising companies, kiosk manufacturers, retailers and many other verticals are seeing the low cost benefits of our Bluetooth Media System,†adds Bisconti. “Reach rates are exceeding 20% of phones that are Bluetooth discoverable and this includes customers first agreeing to accept the ad,†notes Bisconti.
“Nokia phones seem to be the most user friendly and Nokia represents over 35% of the smart phone market in the USA. Samsung and Motorola also accept the Bluetooth files very easily. “We understand that the Blackberry models require a pin number ID (always 0000) and then Blackberry places the information in your documents folder for retrievalâ€Â, notes Bisconti. Similarly, the Apple iPhone is not designed to accept any files from a Bluetooth enabled device. However, the low start-up costs and effective reach of Bluetooth proximity marketing makes this advertising the wave of the future. “The future is nowâ€Â, adds Bisconti
The use of our BTMS opens access to many potential customers at a fraction of the cost of traditional advertising. The technique requires the receiving phone (person) to accept the file. “The frequency of acceptance has been higher than we anticipated and that is a beautiful thingâ€Â, adds Bisconti. Bluetooth enabled smart phones continue to expand in the USA market so the effectiveness of the advertising will continue to grow.
No paper, no coupons (except electronic) makes this form of advertising truly “Greenâ€Â. Because the prospect gets an initial query with a friendly message asking them if they want to receive the information, the users will be aware of what is coming. The unit is highly programmable and can send multiple messages at a time. The unit can be programmed to send information only once (or twice or three times etc.) to a specific Bluetooth address. The unit is designed to supply metrics for effectiveness analysis.
Our latest product enhancements have added the capability of controlling the operation of the Media system from anywhere. All you need is an Internet connection via TCPIP or GPRS or Wi-Fi and you can control the advertising content from your desktop. Ease of use continues to be the product theme. “Large rollouts with central programming capabilities for a more cohesive program is now available,†adds Bisconti
About ZBA, Inc. ZBA, Inc. is a long established and recognized leader in Auto ID, Wireless Data Communication, Secure Optically Variable Devices (OVDs), and related OEM Engineering Services.
Our high-performance barcode and data collection product include a complete line of readers and ruggedized, handheld portable terminals. ZBA’s Bluetooth wireless products (www.bluetoothmodules.net) range from OEM modules to plug-n-play adapters. Our OVDs (www.secureovd.com) complement and are typically integrated with other more conventional measures which in combination deliver unsurpassed protection for our customers’ security sensitive applications.
ZBA supports multiple industries throughout the retail supply chain and distribution channel as well as manufacturing, government, healthcare, banking and finance sectors. Customers in over one hundred countries rely on ZBA which is headquartered in Hillsborough, New Jersey where primary engineering and marketing are also located. For additional information concerning ZBA products and services, please send an email to sales@zbausa.com, visit www.zbausa.com or call toll-free: 1-866-GoToZBA (468-6922).
“Advertising companies, kiosk manufacturers, retailers and many other verticals are seeing the low cost benefits of our Bluetooth Media System,†adds Bisconti. “Reach rates are exceeding 20% of phones that are Bluetooth discoverable and this includes customers first agreeing to accept the ad,†notes Bisconti.
“Nokia phones seem to be the most user friendly and Nokia represents over 35% of the smart phone market in the USA. Samsung and Motorola also accept the Bluetooth files very easily. “We understand that the Blackberry models require a pin number ID (always 0000) and then Blackberry places the information in your documents folder for retrievalâ€Â, notes Bisconti. Similarly, the Apple iPhone is not designed to accept any files from a Bluetooth enabled device. However, the low start-up costs and effective reach of Bluetooth proximity marketing makes this advertising the wave of the future. “The future is nowâ€Â, adds Bisconti
The use of our BTMS opens access to many potential customers at a fraction of the cost of traditional advertising. The technique requires the receiving phone (person) to accept the file. “The frequency of acceptance has been higher than we anticipated and that is a beautiful thingâ€Â, adds Bisconti. Bluetooth enabled smart phones continue to expand in the USA market so the effectiveness of the advertising will continue to grow.
No paper, no coupons (except electronic) makes this form of advertising truly “Greenâ€Â. Because the prospect gets an initial query with a friendly message asking them if they want to receive the information, the users will be aware of what is coming. The unit is highly programmable and can send multiple messages at a time. The unit can be programmed to send information only once (or twice or three times etc.) to a specific Bluetooth address. The unit is designed to supply metrics for effectiveness analysis.
Our latest product enhancements have added the capability of controlling the operation of the Media system from anywhere. All you need is an Internet connection via TCPIP or GPRS or Wi-Fi and you can control the advertising content from your desktop. Ease of use continues to be the product theme. “Large rollouts with central programming capabilities for a more cohesive program is now available,†adds Bisconti
About ZBA, Inc. ZBA, Inc. is a long established and recognized leader in Auto ID, Wireless Data Communication, Secure Optically Variable Devices (OVDs), and related OEM Engineering Services.
Our high-performance barcode and data collection product include a complete line of readers and ruggedized, handheld portable terminals. ZBA’s Bluetooth wireless products (www.bluetoothmodules.net) range from OEM modules to plug-n-play adapters. Our OVDs (www.secureovd.com) complement and are typically integrated with other more conventional measures which in combination deliver unsurpassed protection for our customers’ security sensitive applications.
ZBA supports multiple industries throughout the retail supply chain and distribution channel as well as manufacturing, government, healthcare, banking and finance sectors. Customers in over one hundred countries rely on ZBA which is headquartered in Hillsborough, New Jersey where primary engineering and marketing are also located. For additional information concerning ZBA products and services, please send an email to sales@zbausa.com, visit www.zbausa.com or call toll-free: 1-866-GoToZBA (468-6922).